Even though most car makers are struggling to hold on to their market share, Renault Dacia has registered a rise of about 45 per cent in its exports sales for the period January to April. In fact, Dacia exports accounted for about 8 per cent of total Romanian exports. The company’s Dacia Logan has become a symbol of resilience in the period of financial crisis. Though many car makers have tried to replicate the business model of Renault, not many have been successful.
The recent moves by the German government are likely to benefit Dacia Logan the most. The government has recently offered car owners €2,500 for cars that are more than nine year old. The intention of the government behind this move is to make people buy environment friendly cars. Most people who have opted for this scheme are planning to buy Dacia Logan that is priced at €7,500. This will give them a discount of 33 per cent on the new car they buy.
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