The sales of Dacia cars in the Romanian market was down by 52% in November 2008, compared with the same month in 2007.
On the Romanian market, November 2008 saw the sale of 4600 cars, while November 2007 had 9000 units delivered. The major problem that led to the drop in sales was the financial crisis and its effects on the loans (over 60% of all new Dacia cars are bought by loan or leasing in Romania). The second problem was an increased number of second hand cars imported from other countries (over 50,000 entered Romania in November).
The major drop of Dacia’s sold came after a 30% drop in October.
As a consequence of the low demand, Dacia will stop its production for 1 month, starting from December 11, 2008 to January 12th 2009.
This will be the fourth time that Dacia stops production in this trimester, after stopping it on October 30-31, November 13-14 and between Nov. 20 – Dec. 7. The total number of cars that will not be produced during this period is 39,000, since the normal daily production is at 1300 units.
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