Renault planning Brazilian launch of Logan

Renault has set its eye on the Brazilian market with launch of Logan. The company is planning to launch the model in Brazil later this year. To meet the local demand, the company plans to set up its manufacturing facility in Parana. The groundwork for the facility has already started and the company plans to start local production in Brazil by 3rd quarter of 2013.

The features of Renault Logan that will be launched in Brazil will have the same features as Dacia Logan. The only difference between the two is the brand name of the vehicle. Renault will not use “Dacia” when it launches Logan in Brazil. The company used the similar strategy when it launched Logan in Turkey.

Renault plans to launch two models of Logan in Brazil. The lower end model will come with a 1.0-liter 16v Flex engine while the higher end model will feature 1.6-liter Flex engine. Buyers of higher end model will have an option of choosing between 4-speed automatic and 5-speed manual transmission.

Renault also plans to launch its popular hutchback model Sandero in Brazil This model is likely to launch in the second half of 2014. Renault has plans to manufacture Sandero at its plant in Parana. Since Sandero is the hutchback version of the Logan, it could share its assembly line. The Sandero is likely to sport the same 1.6 and 1.0-liter Flex engine as its predecessor Logan.

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