The fourth model of the Dacia Logan series will be launched in Brazil by the end of 2007, before the european launch that is programmed to take place in 2008, declared Luc Alexandre Menard, member of the executive branch of Renault. The decision is that of the executive director, Carlos Ghosn, said Luc Menard, who ran the Dacia Logan project since 2004 when it was first announced.
The Dacia Logan was initially thought to be destined only for emergent markets, but the success of the car made Renault to sell it even in the more mature markets from Western Europe. “On one hand we have clients in emergent markets that tell us that they’re satisfied with the Dacia Logan, but we’re asking why we’re not selling it in Europe,Ã‚Â but on the other hand we we’re selling it in Poland which was part of the EU so in theory a polish dealer could’ve sold the Dacia Logan on Champs Elysee in Paris”, also said Menard.
The “Contract 2009” program that Renault has for the Dacia Logan says that in the next two years there will be 3 more models in this series. Right now the car is assembled in 6 countries: Romania, Russia, Columbia, Iran, India and Morocco. Last year 248.000 Dacia Logan were sold worldwide while the maximum production capacity will reach 900,000 per year by 2009. The current Dacia Logan series includes three models: the sedan, the MCV and the Van.
“The Dacia Logan program will suffer a double development: one of the series and one in geographical terms. Right now its balanced and it started making a profit. By 2009 we will be in the 6% profit target that we’ve set for it.”, said Menard.
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